Selling The Property
At time of sale, we could represent the owner as seller's agent. Marketing the property for sale includes the following activities.
Pricing property based on market drivers and financials
Market property using multiple channels to both domestic and international buyers
Leverage our media popularity to gain exposure for the property
Personally show property to potential buyers/their agents
Convincing presentation of property's upsides
Internet marketing (Website, Broker system, Streeteasy, Trulia, Zillow)
Social media marketing (Facebook, Twitter)
Open houses for broker previews
Open houses on Sunday catering to buyers
Media interviews at property (as opportunity permits)
Broker/potential buyer exposure events at property (as opportunity permits)
Seller would pay broker fee to market the property. This fee, usually 6 percent of price, would be split between brokers from both sides. Despite fees coming from seller, the buyer's broker represents the interest of the buyer while the seller's broker represents the interest of the seller.