Selling

Selling The Property 

 

At time of sale, we could represent the owner as seller's agent.  Marketing the property for sale includes the following activities.

 

  • Pricing property based on market drivers and financials 

  • Market property using multiple channels to both domestic and international buyers 

  • Leverage our media popularity to gain exposure for the property

  • Marketing Strategy:

Personally show property to potential buyers/their agents

Convincing presentation of property's upsides

Internet marketing (Website, Broker system, Streeteasy, Trulia, Zillow) 

Professional photography

Professional floorplan

Google marketing

Social media marketing (Facebook, Twitter)

Open houses for broker previews

Open houses on Sunday catering to buyers

Media interviews at property (as opportunity permits)

Broker/potential buyer exposure events at property (as opportunity permits)

 

 

  • Seller would pay broker fee to market the property.  This fee, usually 6 percent of price, would be split between brokers from both sides.  Despite fees coming from seller, the buyer's broker represents the interest of the buyer while the seller's broker represents the interest of the seller.